The gaming industry is part of that growth.

The global influencer marketing industry reached $10.4 billion in 2021, and it’s expected to grow to $143.1 billion in 2030, at a compound annual growth rate of 33.4 percent, according to research firm Grand View Research. The partnership is part of the growing use of influencer marketing across all segments. His likeness, catchphrases from videos and live group slot pull events are central to the “Vegas Low Roller Approved” print, TV and digital campaign running for roughly a year. Manachi, known as the Vegas Low Roller on YouTube with about 290,000 subscribers, became a spokesperson for the locals casino in Summerlin with a campaign that launched this month. He didn’t expect his video to become the basis for a partnership and marketing campaign. It took asking around at several places before he got a welcome at Rampart Casino in March. Manachi was paying out of his own pocket, but he still had to ask for the casino’s permission to film. “I thought it’d be great if I could walk around the casino and give people money and just gamble with them and they kept everything,” Manachi said, emulating the giveaway-style videos popularized by a top channel on the site, MrBeast.

(Courtesy of Vox Agency)ĭaniel Manachi was brainstorming innovative ideas for his YouTube channel when he thought of a way to bring a growing trend into the slot video niche. Manachi's channel and brand are the basis of a new marketing campaign for the Summerlin resort-casino. Daniel Manachi, known as Vegas Low Roller on YouTube, poses for a photo.

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